Gen Z student browsing on her phone, lying on a bed

Next-gen learning, earning and retail experiences powered by digital identity.

UNiDAYS vision is to support, enable and inspire young people to be their best selves.

“Building an enduring proposition that will benefit new generations for many years to come.”

Jon Hawley, Co-Founder & CEO UNiDAYS

Get Started

A group of female Gen Z students chatting and walking

Market size

There are 225 million students in college and university education worldwide. 1 in every 3 students are UNiDAYS members in the UK, US, Australia, France, Germany, Italy and Spain.

UNiDAYS provides access to spending power in excess of $150bn in the US alone. Gen Z are the most disruptive consumers in history, their media and retail behaviours are influencing Millennials, Gen X and Generation Alpha following them.

The UNiDAYS iD

Pioneering data mobility that verifies and empowers young people to be active participants in their ever-evolving digital lives, from college and university through to graduate life and their first steps into the working world.

Driving discovery and facilitating seamless gated access, through a trust framework, delivering exclusive benefits and personalised experiences within retail, digital services and beyond.

Enabling students, graduates and young professionals to save, learn and earn through a trusted partner network.

A digital identity solution that enables individuals to better manage, control and ultimately benefit from their data.

Discover more

The UNiDAYS Marketplace

UNiDAYS exists to give students the power to make every experience more valuable and rewarding.

We’ve built the UNiDAYS Marketplace into the world’s leading Student Affinity Network helping millions save on products & services from over 800 brands.

Providing low cost customer acquisition, powerful GMV growth and the opportunity to build lifetime affinity with every future generation - powered by the UNiDAYS iD combined with world class partner management.

Learn more

Learning & employability opportunities

In addition to the world class UNiDAYS Marketplace, UNiDAYS also help students to get better grades with access to study resources, directly on the platform and through strategic partnerships.

Personal development and self-growth for students is a priority. By working directly with them and our strategic partners we help students identify and improve their options. By assessing their current abilities and personal development status, we deliver the appropriate resources from soft to hard skills - all with the goal of enhancing members' employability.

Find out more

Key Stats

$200BN
ANNUAL ESTIMATED GLOBAL SPEND POWER OF GEN Z (Bloomberg)

MEMBERS

29M

MARKETS

115

APP USERS

7M

APP RATING

4.5/5

Our Partners

We partner with the biggest brands in the world.

Become a partner

Whether you're a brand, college, or service provider, we’d love to hear from you.

Gen Z Insights

PRESENTED BY UNiDAYS

UNI-240716-AD-B2B-Q4-INSIGHTS-HOLIDAY-SEASON-BLOG-2444079

Get ready for holiday season spending

Just when you thought students would be keeping their heads down following a long summer and the return to campus, something else is on their minds: Black Friday and the holiday season. So, how do you make the most of it?

UNI-241008-AD-B2B-Q1-FASHION-REPORT-BLOG-BANNER-GENERAL-V1-RA-2609550

Tap into Gen Z’s £1.2bn fashion spend

Fashion is forever, but young people are carving out new trends by embracing fresh looks, discovering styles on platforms like TikTok and Instagram, and expressing themselves in different ways to previous generations. So, how can your brand reach them?

UNI-240902-AD-B2B-GAMING-REPORT-BLOG-BANNER-V1-EB-2609550 (1)

Gen Z’s £279m gaming opportunity