Gen Z Research

All the knowledge you need to be successful with Gen Z, in one place.

CYBER WEEK REPORT 2021

Gen Z’s intent, buying power and wants revealed

UNiDAYS surveyed over 20,000 Gen Z student members across the UK, US and Australia, to understand their purchasing plans, the verticals they’re most interested in and their expectations for Cyber Week. 

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2021 FASHION REPORT

Gen Z: The Apex Fashion Consumer

Discover what makes the Gen Z consumer tick and what gives them the ick when it comes to the fashion industry.

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REPORT

Gen Z Spending During COVID-19

We analyzed shopping activity of over 1 million students across 4 key verticals on the UNiDAYS app to find out.

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REPORT

The Gen Z Marketing Playbook

Align your brand with the preferences, tastes, and values of the most dynamic generation yet.

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CASE STUDY

Global fast food pizza chain restaurant

Read how a global pizza chain saw a 24x return on their advertising spend with UNiDAYS.

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CASE STUDY

UNiDAYS Student Awards: Australia

We gave our Australian members the opportunity to recognize outstanding achievements—both their own and their peers'. 

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REPORT

Gen Z: Preparing to Face the Future

Discover how Gen Z’s outlook on the future presents both a challenge and an opportunity for brands.

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VIDEO

Who Is Gen Z?

Introducing the newest generation of young consumers. Here’s what makes them tick.

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REPORT

Gen Z: Decoding the Digital Generation

Digital may very well be their first language, but marketers that try to reach Gen Z through digital-only campaigns are missing their target. Find out why.

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INFOGRAPHIC

What makes Gen Z fall in love with a brand?

It’s a match! Learn about the key elements you need to write the love story between Gen Z and your brand. 

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REPORT

What Restaurants Need to Know

What do Gen Zs crave when it comes to food? Discover how this notoriously hard-to-reach generation approaches eating.

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CASE STUDY

Nasty Gal Increases Revenue and Engagement

Read how this popular brand increased revenue and engagement with Gen Z students by over 30 percent.

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PODCAST

Gen Z and Travel

The future of travel is in the hands of these experience-hungry consumers. Here’s what travel companies need to know.

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CASE STUDY

Mosmann Australia uplifts in site traffic

When previous contests failed to yield results, Mosmann Australia launched a design competition with UNiDAYS to boost entries by 1,000 percent.

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CASE STUDY

Footasylum

UNiDAYS partnered with popular U.K. footwear brand Footasylum to help them get 900,000 student entries in their latest contest.

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CASE STUDY

Ethical Apparel

This apparel retailer realised the importance of forging a lasting emotional connection with Gen Z students. Here’s the impact it made.

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CASE STUDY

Refashioning Nasty Gal for a Gen Z audience

When presented with a challenge of how to reach beyond their core Millennial audience, Nasty Gal created a fashion-wear contest to spark interest.

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REPORT

Who is Gen Z? And What Do They Want?

Generation Z is like no generation that has come before. Get the inside scoop on what they want from your brand.

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CASE STUDY

Motorola sees increase in Gen Z sales

Learn how Motorola used a multi-channel marketing approach to lift student sales by 44 percent in just one month. 

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CASE STUDY

Tech company sees 26% lift in Gen Z sales

Read how a tech company was able to increase sales amongst notoriously hard-to-reach of consumers - Generation Z.

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INFOGRAPHIC

Meet Gen Z: The Traveling Generation

In a recent survey, we asked Gen Z students about their travel preferences, including where - and why - they like to travel. The results may surprise you.

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REPORT

Meet Gen Z: The Traveling Generation

Gen Zs love to travel - and they have money to spend. Here’s how savvy-marketers can cater to this globe-trotting generation.

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CASE STUDY

Chipotle

When Chipotle wanted to increase their Gen Z customer base, they turned to UNiDAYS. Here’s how they were able to gain 32 percent net new customers in one day.

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INFOGRAPHIC

Gen Z is hungry for healthy

When it comes to food, Gen Zs know what they want. This infographic breaks down their preferences.

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REPORT

Z: A generation redefining health and wellness

Physical fitness, nutrition and mental well-being are all interlocking pieces of how students view their health. Learn how your brand can tap into this health-conscious lifestyle.

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REPORT

Fast-casual restaurant sees uplift in footfall

Learn how a leading fast casual franchise increased awareness of its all-day breakfast offering with Gen Z and drove incremental covers at over 75 of its locations.

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REPORT

Zs and Money: What you need to know

When it comes to money, Gen Zs and Millennials are very different. Learn how they save it, invest it—and how they spend it