Gen Z Research

All the knowledge you need to be successful with Gen Z, in one place.

2023 TRAVEL REPORT

Cash in on Gen Z's wanderlust.

Gen Z is ready to wander, but is your travel brand ready for them? Our 2023 Travel Report is the ultimate compass for navigating the evolving wants of Gen Z travellers. 
 
Uncover how these young jet-setters are defying expectations with their dream excursions and travel habits. 

And learn what kind of tech tools and support these savvy explorers want from travel brands.

Our exclusive report will help you craft exceptional travel experiences, offers and campaigns to keep Gen Z coming back for more >>>
2023 FASHION REPORT

Gen Z and the pre-loved opportunity.

Understand how Gen Z students want to access pre-loved offerings from high street brands. And learn more about why students shop for pre-loved fashion, plus which messages will resonate most. 

We also explore how retailers can attract Gen Z resellers with tasty buy-back schemes. 

Unpack the preloved opportunity and make it work for your brand >>>
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What will Gen Z seek from brands in 2023? 

Download the full infographic to find out the top trends for Gen Z this year >>>
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2022 BEAUTY REPORT

As a demographic, Gen Z are multi-dimensional and defy a static approach to beauty - so what do they really want from beauty brands?  

Download the report for a research-backed look at what matters to Gen Z when shopping for beauty; their purchasing behaviours and plans >>>>>
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UNiDAYS x ZEDIFY: 2022 SUSTAINABILITY REPORT

Gen Z have high expectations when it comes to sustainability - but do these expectations reach the last mile of the supply chain?

Download the full report to find out what we learned >>>>>
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HOLIDAYS 2022

Make the 2022 Holidays festively glow for your Gen Z customers.

Download the report to find out how they'll spend, what they'll spend, and their key desires for this festive season >>>>>
BACK TO CAMPUS 2022

Will you stand out for all the right reasons? Gen Z students will let you know, either way

Our Back to Campus report highlights key insights from the survey data, giving you a critical advantage when it comes to influencing Gen Z’s purchasing decisions.
GEN Z TECH REPORT 2022

Gen Z Plans for Tech Buys

With an increasing cost of living worldwide, post-pandemic freedom driving a desire for ‘phygital’ shopping experiences and recent pandemic tech purchases still fresh, some brands are unsure how to win – and keep – the business of Gen Z. Find out more about Gen Z's plans for tech buys in 2022. 
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GEN Z TRAVEL REPORT 2022

Gen Z Plans to Pack Their Bags

Find out Gen Z's sentiments and plans for travel as they jet-set their way through 2022.
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CASE STUDY

Mosmann Australia uplifts in site traffic

When previous contests failed to yield results, Mosmann Australia launched a design competition with UNiDAYS to boost entries by 1,000 percent.

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GEN Z BTS REPORT 2022: AUS

Gen Z’s View on Back to School 2022: Australia

Find out the sentiments and plans for First-Years and returning students ahead of this new academic year.

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CYBER WEEK REPORT 2021

Gen Z’s Intent, Buying Power and Wants Revealed

UNiDAYS surveyed over 20,000 Gen Z student members across the UK, US and Australia, to understand their purchasing plans, the verticals they’re most interested in and their expectations for Cyber Week. 

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2021 FASHION REPORT

Gen Z: The Apex Fashion Consumer

Discover what makes the Gen Z consumer tick and what gives them the ick when it comes to the fashion industry.

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REPORT

The Gen Z Marketing Playbook

Align your brand with the preferences, tastes, and values of the most dynamic generation yet.

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REPORT

Gen Z: Preparing to Face the Future

Discover how Gen Z’s outlook on the future presents both a challenge and an opportunity for brands.

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CASE STUDY

Nasty Gal Increases Revenue and Engagement

Read how this popular brand increased revenue and engagement with Gen Z students by over 30 percent.

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Who Is Gen Z?

Introducing the newest generation of young consumers. Here’s what makes them tick.

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REPORT

Gen Z: Decoding the Digital Generation

Digital may very well be their first language, but marketers that try to reach Gen Z through digital-only campaigns are missing their target. Find out why.

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CASE STUDY

Global fast food pizza chain restaurant

Read how a global pizza chain saw a 24x return on their advertising spend with UNiDAYS.

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INFOGRAPHIC

What makes Gen Z fall in love with a brand?

It’s a match! Learn about the key elements you need to write the love story between Gen Z and your brand. 

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REPORT

What Restaurants Need to Know

What do Gen Zs crave when it comes to food? Discover how this notoriously hard-to-reach generation approaches eating.

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CASE STUDY

Footasylum

UNiDAYS partnered with popular U.K. footwear brand Footasylum to help them get 900,000 student entries in their latest contest.

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CASE STUDY

Ethical Apparel

This apparel retailer realised the importance of forging a lasting emotional connection with Gen Z students. Here’s the impact it made.

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CASE STUDY

Refashioning Nasty Gal for a Gen Z audience

When presented with a challenge of how to reach beyond their core Millennial audience, Nasty Gal created a fashion-wear contest to spark interest.

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CASE STUDY

Motorola sees increase in Gen Z sales

Learn how Motorola used a multi-channel marketing approach to lift student sales by 44 percent in just one month. 

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INFOGRAPHIC

Meet Gen Z: The Traveling Generation

In a recent survey, we asked Gen Z students about their travel preferences, including where - and why - they like to travel. The results may surprise you.

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REPORT

Meet Gen Z: The Traveling Generation

Gen Zs love to travel - and they have money to spend. Here’s how savvy-marketers can cater to this globe-trotting generation.

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CASE STUDY

Chipotle

When Chipotle wanted to increase their Gen Z customer base, they turned to UNiDAYS. Here’s how they were able to gain 32 percent net new customers in one day.

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INFOGRAPHIC

Gen Z is hungry for healthy

When it comes to food, Gen Zs know what they want. This infographic breaks down their preferences.

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REPORT

Z: A generation redefining health and wellness

Physical fitness, nutrition and mental well-being are all interlocking pieces of how students view their health. Learn how your brand can tap into this health-conscious lifestyle.