Gen Z Research

All the knowledge you need to be successful with Gen Z, in one place.

Q4 STUDENT INSIGHT REPORT 2024

Gen Z are heading back to campus and gearing up for the holiday season.

Download this report and find out how you seize the student opportunity across core Q4 moments and take a deep dive into food and side hustles trends >>>

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Q3 STUDENT INSIGHT REPORT 2024

Key moments for students in Q3, and deep dives into travel, streaming, gaming and more >>>

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Q2 STUDENT INSIGHT REPORT 2024

Your guide to engaging Gen Z in Q2, fashion and tech deep dives >>>

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STREAMING REPORT 2023

Our 2023 Streaming Report decodes Gen Z students’ music and TV streaming allegiance - download now >>>

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BACK TO CAMPUS REPORT 2023

Our 2023 Back-to-Campus Report is your blueprint to woo this crucial crowd with slick campaigns and unmissable discounts. Download now >>>

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UNiDAYS x VOXI

VOXI boosts sales by +307% and secures new Gen Z customers with a UNiDAYS partnership.

Find out more about VOXI's partnership with UNiDAYS >>>
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2023 GAMING REPORT

How to score big with Gen Z gamers.

Gen Z can’t get enough of gaming. And our 2023 Gaming Report is your cheat sheet to unlocking their gaming habits, preferences and purchasing power >>>
2023 TRAVEL REPORT

Cash in on Gen Z's wanderlust.

Gen Z is ready to wander, but is your travel brand ready for them? Our 2023 Travel Report is the ultimate compass for navigating the evolving wants of Gen Z travellers >>>
2023 FASHION REPORT

Gen Z and the pre-loved opportunity.

Understand how Gen Z students want to access pre-loved offerings from high street brands. And learn more about why students shop for pre-loved fashion, plus which messages will resonate most. 

We also explore how retailers can attract Gen Z resellers with tasty buy-back schemes. 

Unpack the preloved opportunity and make it work for your brand >>>
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What will Gen Z seek from brands in 2023? 

Download the full infographic to find out the top trends for Gen Z this year >>>
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2022 BEAUTY REPORT

As a demographic, Gen Z are multi-dimensional and defy a static approach to beauty - so what do they really want from beauty brands?  

Download the report for a research-backed look at what matters to Gen Z when shopping for beauty; their purchasing behaviours and plans >>>>>
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UNiDAYS x ZEDIFY: 2022 SUSTAINABILITY REPORT

Gen Z have high expectations when it comes to sustainability - but do these expectations reach the last mile of the supply chain?

Download the full report to find out what we learned >>>>>
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HOLIDAYS 2022

Make the 2022 Holidays festively glow for your Gen Z customers.

Download the report to find out how they'll spend, what they'll spend, and their key desires for this festive season >>>>>
BACK TO CAMPUS 2022

Will you stand out for all the right reasons? Gen Z students will let you know, either way

Our Back to Campus report highlights key insights from the survey data, giving you a critical advantage when it comes to influencing Gen Z’s purchasing decisions.
GEN Z TECH REPORT 2022

Gen Z Plans for Tech Buys

With an increasing cost of living worldwide, post-pandemic freedom driving a desire for ‘phygital’ shopping experiences and recent pandemic tech purchases still fresh, some brands are unsure how to win – and keep – the business of Gen Z. Find out more about Gen Z's plans for tech buys in 2022. 
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GEN Z TRAVEL REPORT 2022

Gen Z Plans to Pack Their Bags

Find out Gen Z's sentiments and plans for travel as they jet-set their way through 2022.
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CASE STUDY

Mosmann Australia uplifts in site traffic

When previous contests failed to yield results, Mosmann Australia launched a design competition with UNiDAYS to boost entries by 1,000 percent.

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GEN Z BTS REPORT 2022: AUS

Gen Z’s View on Back to School 2022: Australia

Find out the sentiments and plans for First-Years and returning students ahead of this new academic year.

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CYBER WEEK REPORT 2021

Gen Z’s Intent, Buying Power and Wants Revealed

UNiDAYS surveyed over 20,000 Gen Z student members across the UK, US and Australia, to understand their purchasing plans, the verticals they’re most interested in and their expectations for Cyber Week. 

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2021 FASHION REPORT

Gen Z: The Apex Fashion Consumer

Discover what makes the Gen Z consumer tick and what gives them the ick when it comes to the fashion industry.

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REPORT

The Gen Z Marketing Playbook

Align your brand with the preferences, tastes, and values of the most dynamic generation yet.

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REPORT

Gen Z: Preparing to Face the Future

Discover how Gen Z’s outlook on the future presents both a challenge and an opportunity for brands.

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CASE STUDY

Nasty Gal Increases Revenue and Engagement

Read how this popular brand increased revenue and engagement with Gen Z students by over 30 percent.

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Who Is Gen Z?

Introducing the newest generation of young consumers. Here’s what makes them tick.

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REPORT

Gen Z: Decoding the Digital Generation

Digital may very well be their first language, but marketers that try to reach Gen Z through digital-only campaigns are missing their target. Find out why.

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CASE STUDY

Global fast food pizza chain restaurant

Read how a global pizza chain saw a 24x return on their advertising spend with UNiDAYS.

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INFOGRAPHIC

What makes Gen Z fall in love with a brand?

It’s a match! Learn about the key elements you need to write the love story between Gen Z and your brand. 

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REPORT

What Restaurants Need to Know

What do Gen Zs crave when it comes to food? Discover how this notoriously hard-to-reach generation approaches eating.

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CASE STUDY

Footasylum

UNiDAYS partnered with popular U.K. footwear brand Footasylum to help them get 900,000 student entries in their latest contest.

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CASE STUDY

Ethical Apparel

This apparel retailer realised the importance of forging a lasting emotional connection with Gen Z students. Here’s the impact it made.

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CASE STUDY

Refashioning Nasty Gal for a Gen Z audience

When presented with a challenge of how to reach beyond their core Millennial audience, Nasty Gal created a fashion-wear contest to spark interest.

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CASE STUDY

Motorola sees increase in Gen Z sales

Learn how Motorola used a multi-channel marketing approach to lift student sales by 44 percent in just one month. 

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INFOGRAPHIC

Meet Gen Z: The Traveling Generation

In a recent survey, we asked Gen Z students about their travel preferences, including where - and why - they like to travel. The results may surprise you.

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REPORT

Meet Gen Z: The Traveling Generation

Gen Zs love to travel - and they have money to spend. Here’s how savvy-marketers can cater to this globe-trotting generation.

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CASE STUDY

Chipotle

When Chipotle wanted to increase their Gen Z customer base, they turned to UNiDAYS. Here’s how they were able to gain 32 percent net new customers in one day.

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Gen Z is hungry for healthy

When it comes to food, Gen Zs know what they want. This infographic breaks down their preferences.

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REPORT

Z: A generation redefining health and wellness

Physical fitness, nutrition and mental well-being are all interlocking pieces of how students view their health. Learn how your brand can tap into this health-conscious lifestyle.