Gen Z Research

All the knowledge you need to be successful with Gen Z, in one place.

GEN Z TRAVEL REPORT 2022

Gen Z Plans to Pack Their Bags

Find out the sentiments and plans for First-Years and returning students ahead of this new academic year.
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GEN Z BTS REPORT 2022: AUS

Gen Z’s View on Back to School 2022: Australia

Find out the sentiments and plans for First-Years and returning students ahead of this new academic year.

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CYBER WEEK REPORT 2021

Gen Z’s Intent, Buying Power and Wants Revealed

UNiDAYS surveyed over 20,000 Gen Z student members across the UK, US and Australia, to understand their purchasing plans, the verticals they’re most interested in and their expectations for Cyber Week. 

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2021 FASHION REPORT

Gen Z: The Apex Fashion Consumer

Discover what makes the Gen Z consumer tick and what gives them the ick when it comes to the fashion industry.

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REPORT

Gen Z Spending During COVID-19

We analyzed shopping activity of over 1 million students across 4 key verticals on the UNiDAYS app to find out.

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REPORT

The Gen Z Marketing Playbook

Align your brand with the preferences, tastes, and values of the most dynamic generation yet.

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CASE STUDY

Global fast food pizza chain restaurant

Read how a global pizza chain saw a 24x return on their advertising spend with UNiDAYS.

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CASE STUDY

UNiDAYS Student Awards: Australia

We gave our Australian members the opportunity to recognize outstanding achievements—both their own and their peers'. 

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REPORT

Gen Z: Preparing to Face the Future

Discover how Gen Z’s outlook on the future presents both a challenge and an opportunity for brands.

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VIDEO

Who Is Gen Z?

Introducing the newest generation of young consumers. Here’s what makes them tick.

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REPORT

Gen Z: Decoding the Digital Generation

Digital may very well be their first language, but marketers that try to reach Gen Z through digital-only campaigns are missing their target. Find out why.

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INFOGRAPHIC

What makes Gen Z fall in love with a brand?

It’s a match! Learn about the key elements you need to write the love story between Gen Z and your brand. 

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REPORT

What Restaurants Need to Know

What do Gen Zs crave when it comes to food? Discover how this notoriously hard-to-reach generation approaches eating.

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CASE STUDY

Nasty Gal Increases Revenue and Engagement

Read how this popular brand increased revenue and engagement with Gen Z students by over 30 percent.

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PODCAST

Gen Z and Travel

The future of travel is in the hands of these experience-hungry consumers. Here’s what travel companies need to know.

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CASE STUDY

Mosmann Australia uplifts in site traffic

When previous contests failed to yield results, Mosmann Australia launched a design competition with UNiDAYS to boost entries by 1,000 percent.

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CASE STUDY

Footasylum

UNiDAYS partnered with popular U.K. footwear brand Footasylum to help them get 900,000 student entries in their latest contest.

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CASE STUDY

Ethical Apparel

This apparel retailer realised the importance of forging a lasting emotional connection with Gen Z students. Here’s the impact it made.

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CASE STUDY

Refashioning Nasty Gal for a Gen Z audience

When presented with a challenge of how to reach beyond their core Millennial audience, Nasty Gal created a fashion-wear contest to spark interest.

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REPORT

Who is Gen Z? And What Do They Want?

Generation Z is like no generation that has come before. Get the inside scoop on what they want from your brand.

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CASE STUDY

Motorola sees increase in Gen Z sales

Learn how Motorola used a multi-channel marketing approach to lift student sales by 44 percent in just one month. 

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CASE STUDY

Tech company sees 26% lift in Gen Z sales

Read how a tech company was able to increase sales amongst notoriously hard-to-reach of consumers - Generation Z.

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INFOGRAPHIC

Meet Gen Z: The Traveling Generation

In a recent survey, we asked Gen Z students about their travel preferences, including where - and why - they like to travel. The results may surprise you.

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REPORT

Meet Gen Z: The Traveling Generation

Gen Zs love to travel - and they have money to spend. Here’s how savvy-marketers can cater to this globe-trotting generation.

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CASE STUDY

Chipotle

When Chipotle wanted to increase their Gen Z customer base, they turned to UNiDAYS. Here’s how they were able to gain 32 percent net new customers in one day.

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INFOGRAPHIC

Gen Z is hungry for healthy

When it comes to food, Gen Zs know what they want. This infographic breaks down their preferences.

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REPORT

Z: A generation redefining health and wellness

Physical fitness, nutrition and mental well-being are all interlocking pieces of how students view their health. Learn how your brand can tap into this health-conscious lifestyle.

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REPORT

Fast-casual restaurant sees uplift in footfall

Learn how a leading fast casual franchise increased awareness of its all-day breakfast offering with Gen Z and drove incremental covers at over 75 of its locations.

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REPORT

Zs and Money: What you need to know

When it comes to money, Gen Zs and Millennials are very different. Learn how they save it, invest it—and how they spend it