All the knowledge you need to be successful with Gen Z, in one place.
2021 FASHION REPORT
The Fashion Pack
Gen Z: The Apex Fashion Consumer
Download our fashion report for free: An in-depth UNiDAYS report into how Gen Z engages with the fashion industry. Discover what makes this apex consumer tick and what gives them the ick when it comes to clothing.
Digital may very well be their first language, but marketers that try to reach Gen Z through digital-only campaigns are missing their target. Find out why.
tech
INFOGRAPHIC
What makes Gen Z fall in love with a brand?
It’s a match! Learn about the key elements you need to write the love story between Gen Z and your brand.
marketing
REPORT
What Restaurants Need to Know
What do Gen Zs crave when it comes to food? Discover how this notoriously hard-to-reach generation approaches eating.
food
CASE STUDY
Nasty Gal Increases Revenue and Engagement
Read how this popular brand increased revenue and engagement with Gen Z students by over 30 percent.
fashion
PODCAST
Gen Z and Travel
The future of travel is in the hands of these experience-hungry consumers. Here’s what travel companies need to know.
travel
CASE STUDY
Mosmann Australia uplifts in site traffic
When previous contests failed to yield results, Mosmann Australia launched a design competition with UNiDAYS to boost entries by 1,000 percent.
fashion
CASE STUDY
Footasylum
UNiDAYS partnered with popular U.K. footwear brand Footasylum to help them get 900,000 student entries in their latest contest.
fashion
CASE STUDY
Ethical Apparel
This apparel retailer realised the importance of forging a lasting emotional connection with Gen Z students. Here’s the impact it made.
fashion
CASE STUDY
Refashioning Nasty Gal for a Gen Z audience
When presented with a challenge of how to reach beyond their core Millennial audience, Nasty Gal created a fashion-wear contest to spark interest.
fashion
REPORT
Who is Gen Z? And What Do They Want?
Generation Z is like no generation that has come before. Get the inside scoop on what they want from your brand.
about gen z, marketing
CASE STUDY
Motorola sees increase in Gen Z sales
Learn how Motorola used a multi-channel marketing approach to lift student sales by 44 percent in just one month.
tech
CASE STUDY
Tech company sees 26% lift in Gen Z sales
Read how a tech company was able to increase sales amongst notoriously hard-to-reach of consumers - Generation Z.
tech
INFOGRAPHIC
Meet Gen Z: The Traveling Generation
In a recent survey, we asked Gen Z students about their travel preferences, including where - and why - they like to travel. The results may surprise you.
travel, aboutgenz
REPORT
Meet Gen Z: The Traveling Generation
Gen Zs love to travel - and they have money to spend. Here’s how savvy-marketers can cater to this globe-trotting generation.
travel, aboutgenz
CASE STUDY
Chipotle
When Chipotle wanted to increase their Gen Z customer base, they turned to UNiDAYS. Here’s how they were able to gain 32 percent net new customers in one day.
food
INFOGRAPHIC
Gen Z is hungry for healthy
When it comes to food, Gen Zs know what they want. This infographic breaks down their preferences.
health, food
REPORT
Z: A generation redefining health and wellness
Physical fitness, nutrition and mental well-being are all interlocking pieces of how students view their health. Learn how your brand can tap into this health-conscious lifestyle.
health, food
REPORT
Fast-casual restaurant sees uplift in footfall
Learn how a leading fast casual franchise increased awareness of its all-day breakfast offering with Gen Z and drove incremental covers at over 75 of its locations.
health, food
REPORT
Zs and Money: What you need to know
When it comes to money, Gen Zs and Millennials are very different. Learn how they save it, invest it—and how they spend it
finance
PODCAST
Gen Z and Travel
The future of travel is in the hands of these experience-hungry consumers. Here’s what travel companies need to know.
travel
REPORT
Z: A generation redefining health and wellness
Physical fitness, nutrition and mental well-being are all interlocking pieces of how students view their health. Learn how your brand can tap into this health-conscious lifestyle.
health, food
REPORT
Fast-casual restaurant sees uplift in footfall
Learn how a leading fast casual franchise increased awareness of its all-day breakfast offering with Gen Z and drove incremental covers at over 75 of its locations.
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