Gen Z Research
All the knowledge you need to be successful with Gen Z, in one place.
Q4 STUDENT INSIGHT REPORT 2024
Gen Z are heading back to campus and gearing up for the holiday season.
Download this report and find out how you seize the student opportunity across core Q4 moments and take a deep dive into food and side hustles trends >>>
Q3 STUDENT INSIGHT REPORT 2024
Key moments for students in Q3, and deep dives into travel, streaming, gaming and more >>>
Q2 STUDENT INSIGHT REPORT 2024
Your guide to engaging Gen Z in Q2, fashion and tech deep dives >>>
STREAMING REPORT 2023
Our 2023 Streaming Report decodes Gen Z students’ music and TV streaming allegiance - download now >>>
BACK TO CAMPUS REPORT 2023
Our 2023 Back-to-Campus Report is your blueprint to woo this crucial crowd with slick campaigns and unmissable discounts. Download now >>>
UNiDAYS x VOXI
VOXI boosts sales by +307% and secures new Gen Z customers with a UNiDAYS partnership.
Find out more about VOXI's partnership with UNiDAYS >>>
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2023 GAMING REPORT
How to score big with Gen Z gamers.
Gen Z can’t get enough of gaming. And our 2023 Gaming Report is your cheat sheet to unlocking their gaming habits, preferences and purchasing power >>>
2023 TRAVEL REPORT
Cash in on Gen Z's wanderlust.
Gen Z is ready to wander, but is your travel brand ready for them? Our 2023 Travel Report is the ultimate compass for navigating the evolving wants of Gen Z travellers >>>
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2023 FASHION REPORT
Gen Z and the pre-loved opportunity.
Understand how Gen Z students want to access pre-loved offerings from high street brands. And learn more about why students shop for pre-loved fashion, plus which messages will resonate most.
We also explore how retailers can attract Gen Z resellers with tasty buy-back schemes.
Unpack the preloved opportunity and make it work for your brand >>>
INFOGRAPHIC
What will Gen Z seek from brands in 2023?
Download the full infographic to find out the top trends for Gen Z this year >>>
2022 BEAUTY REPORT
As a demographic, Gen Z are multi-dimensional and defy a static approach to beauty - so what do they really want from beauty brands?
Download the report for a research-backed look at what matters to Gen Z when shopping for beauty; their purchasing behaviours and plans >>>>>
UNiDAYS x ZEDIFY: 2022 SUSTAINABILITY REPORT
Gen Z have high expectations when it comes to sustainability - but do these expectations reach the last mile of the supply chain?
Download the full report to find out what we learned >>>>>
HOLIDAYS 2022
Make the 2022 Holidays festively glow for your Gen Z customers.
Download the report to find out how they'll spend, what they'll spend, and their key desires for this festive season >>>>>
BACK TO CAMPUS 2022
Will you stand out for all the right reasons? Gen Z students will let you know, either way
Our Back to Campus report highlights key insights from the survey data, giving you a critical advantage when it comes to influencing Gen Z’s purchasing decisions.
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GEN Z TECH REPORT 2022
Gen Z Plans for Tech Buys
With an increasing cost of living worldwide, post-pandemic freedom driving a desire for ‘phygital’ shopping experiences and recent pandemic tech purchases still fresh, some brands are unsure how to win – and keep – the business of Gen Z. Find out more about Gen Z's plans for tech buys in 2022.
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GEN Z TRAVEL REPORT 2022
Gen Z Plans to Pack Their Bags
Find out Gen Z's sentiments and plans for travel as they jet-set their way through 2022.
CASE STUDY
Mosmann Australia uplifts in site traffic
When previous contests failed to yield results, Mosmann Australia launched a design competition with UNiDAYS to boost entries by 1,000 percent.
GEN Z BTS REPORT 2022: AUS
Gen Z’s View on Back to School 2022: Australia
Find out the sentiments and plans for First-Years and returning students ahead of this new academic year.
CYBER WEEK REPORT 2021
Gen Z’s Intent, Buying Power and Wants Revealed
UNiDAYS surveyed over 20,000 Gen Z student members across the UK, US and Australia, to understand their purchasing plans, the verticals they’re most interested in and their expectations for Cyber Week.
2021 FASHION REPORT
Gen Z: The Apex Fashion Consumer
Discover what makes the Gen Z consumer tick and what gives them the ick when it comes to the fashion industry.
REPORT
The Gen Z Marketing Playbook
Align your brand with the preferences, tastes, and values of the most dynamic generation yet.
REPORT
Gen Z: Preparing to Face the Future
Discover how Gen Z’s outlook on the future presents both a challenge and an opportunity for brands.
CASE STUDY
Nasty Gal Increases Revenue and Engagement
Read how this popular brand increased revenue and engagement with Gen Z students by over 30 percent.
VIDEO
Who Is Gen Z?
Introducing the newest generation of young consumers. Here’s what makes them tick.
REPORT
Gen Z: Decoding the Digital Generation
Digital may very well be their first language, but marketers that try to reach Gen Z through digital-only campaigns are missing their target. Find out why.
CASE STUDY
Global fast food pizza chain restaurant
Read how a global pizza chain saw a 24x return on their advertising spend with UNiDAYS.
INFOGRAPHIC
What makes Gen Z fall in love with a brand?
It’s a match! Learn about the key elements you need to write the love story between Gen Z and your brand.
REPORT
What Restaurants Need to Know
What do Gen Zs crave when it comes to food? Discover how this notoriously hard-to-reach generation approaches eating.
CASE STUDY
Footasylum
UNiDAYS partnered with popular U.K. footwear brand Footasylum to help them get 900,000 student entries in their latest contest.
CASE STUDY
Ethical Apparel
This apparel retailer realised the importance of forging a lasting emotional connection with Gen Z students. Here’s the impact it made.
CASE STUDY
Refashioning Nasty Gal for a Gen Z audience
When presented with a challenge of how to reach beyond their core Millennial audience, Nasty Gal created a fashion-wear contest to spark interest.
CASE STUDY
Motorola sees increase in Gen Z sales
Learn how Motorola used a multi-channel marketing approach to lift student sales by 44 percent in just one month.
INFOGRAPHIC
Meet Gen Z: The Traveling Generation
In a recent survey, we asked Gen Z students about their travel preferences, including where - and why - they like to travel. The results may surprise you.
REPORT
Meet Gen Z: The Traveling Generation
Gen Zs love to travel - and they have money to spend. Here’s how savvy-marketers can cater to this globe-trotting generation.
CASE STUDY
Chipotle
When Chipotle wanted to increase their Gen Z customer base, they turned to UNiDAYS. Here’s how they were able to gain 32 percent net new customers in one day.
INFOGRAPHIC
Gen Z is hungry for healthy
When it comes to food, Gen Zs know what they want. This infographic breaks down their preferences.
REPORT
Z: A generation redefining health and wellness
Physical fitness, nutrition and mental well-being are all interlocking pieces of how students view their health. Learn how your brand can tap into this health-conscious lifestyle.