A global fast food pizza restaurant chain with over 18,000 restaurants worldwide in over 100 countries.
Typically a quieter period for the hospitality industry, January presents many challenges for food brands trying to maintain consumer spending. This world-renowned food brand was no different and therefore wanted to drive covers over this month.
Drive students in restaurant to increase covers in the month of January.
A custom strategy leveraging student incentives, advertising solutions and custom content managed by UNiDAYS. Working closely with the pizza brand, we devised a multi-faceted strategy across guaranteed channels of engagement consisting of the following:
The boosted discount and competition were amplified to target our verified audience and a prospecting audience of lookalike data segments of similar users across Instagram, Snapchat and Facebook.
This bespoke strategy was hugely successful in both increasing covers and depicting the pizza brand as a destination for students. Millions of impressions were served to hundreds of thousands of students across social channels, creating awareness of the pizza brand.
The limited time boosted discount resulted in 8,000 code redemptions—which represents 127% increase in covers over January. Conversion rates increased to 20%, which is double than previous months, surpassing many of the pizza brand's benchmarks.
followers gained on social media
in-restaurant code redemptions
increase in covers over January
return on advertising spending
click-through rate
UNiDAYS code engagements
