UNiDAYS | Marketplace

The future face of beauty

Gen Z is transforming the beauty industry with their devotion to sophisticated skincare routines, limitless creative self-expression and demand for authenticity. Student consumers are spending more on must-have beauty finds than ever before—and great value is at the centre of this purchasing power. Tap into a gated audience of 29m members with UNiDAYS to grow revenue and lifetime value with this valuable demographic.

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Beauty in brief

Beauty in brief

3.5m

UNiDAYS members
engaged with the
beauty category in 2022

£83m

GMV generated
for beauty partners
in 2022

14m

Beauty
engagements
in 2022

Brands we partner with

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Let's talk

Win with these fiercely creative beauty buyers

Like generations before, Gen Z uses beauty to make a bold statement. Students set their own rules for their beauty looks with 40% stating that individuality is key and 50% expecting brands to be eco-friendly. They buy beauty as a celebration of self and to express their in-progres identities.

Inspiration and affordability are the biggest gateways to this generation of beauty consumer with 67% waiting for a price drop before purchase and 1 in 3 turning to social media for beauty inspiration. These bargain-hunting beauty buyers come to UNiDAYS trusting that we connect them with the best beauty discounts.

Partnering with UNiDAYS to grow your beauty brand

Incentivise 29m intent-based shoppers

Offer incentives to a gated member base that comes actively looking to purchase new beauty or refill their favourite products. Members trust UNiDAYS for inspiration, discovery and the very best value—deliver more revenue by targeting this engaged, affluent audience.

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Strategic brand awareness and conversion campaigns

Get your beauty brand in front of 29m students with captivating media and marketing and build lifetime connections with Gen Z, for both DTC and B2C beauty brands.

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Improve your beauty fundamentals

Drive conversion, sales and true lifetime value from the most in-demand audience that values promotional pricing and an authoritative voice on the best beauty buys.

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A valuable partnership with the British Beauty Council

With the appointment of CFO Paul Kingsley to their advisory board, UNiDAYS is proud to support the British Beauty Council’s mission to solve the challenges facing the beauty industry and its key growth pillars, most recently sponsoring the British Beauty Council’s Value of Beauty Report 2023 which reveals the economic impact of the personal care industry.