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Lead the way in student fashion

Join 200+ fashion brands and partner with UNiDAYS marketplace to deliver above-and-beyond conversion and revenue for your fashion brand. Through magnetic media and marketing campaigns, strategic optimisation of incentive programmes and invaluable first-party insights, we can support your fashion brand to build a loyal student customer base for now and in the future.

Fashion in focus

Fashion in focus

8m

UNiDAYS members 
engaged with the 
fashion category in 2022

£600m

GMV generated
for fashion 
partners in 2022

100m

Fashion
engagements 
in 2022

Brands we partner with

Brands we partner with

ADIDAS
NIKE
SHEIN
JD
THE-ICONIC

To Gen Z, fashion means more than just clothing

It’s dressing to impress for their first-ever job interview, the swimwear for summer travels, the boxset-binge loungewear or the trainers that push out a new personal best. 

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The most important thing for this audience is to express themselves and values through fashion. 96% state that great clothes give them confidence, 56% don’t follow trends and 67% prefer brands that appeal to their social conscience—all expected at incredible value, with 92% regularly using discount codes for their wardrobe upgrades. 

Find out more in our latest fashion report

The most important thing for this audience is to express themselves and values through fashion. 96% state that great clothes give them confidence, 56% don’t follow trends and 67% prefer brands that appeal to their social conscience—all expected at incredible value, with 92% regularly using discount codes for their wardrobe upgrades. 

Find out more in our latest fashion report

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The key to winning this consumer? 

Student incentives. 54% of students are driven to add to their wardrobe when a discount is offered and 69% seek good value and quality when considering new fashion purchases. Student consumers are lovers of luxury, pre-loved items and everything in between—all of which create the most eclectic of closets.

Partnering with UNiDAYS to grow your fashion brand

Incentivise 29m intent-based shoppers 

Offer incentives to a gated member base that comes actively looking to make a fashion purchase. Members trust UNiDAYS for inspiration, discovery and the very best value—deliver more revenue by targeting this engaged, affluent audience.

Strategic brand awareness and conversion campaigns

UNiDAYS are big players in the world of fashion—get your brand in front of 29m students with captivating media and marketing to build lifetime connections with Gen Z.

Accelerate business growth

Drive conversion, sales and true lifetime value from the most in-demand audience that values promotional pricing and an authoritative voice on the best fashion experiences.

Fashion success stories

New Balance Success Story

New Balance
Choose your MC campaign

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Ann Summers Success Story

Ann Summers
Halloween campaign

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RESEARCH

Thought leadership from our latest fashion industry reports.

Fashion Deep Dive - Student Insight Report Q2 2024

Fashion Deep Dive: Student Insight Report Q2 2024

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UNI-230103-AD-B2B-FASHION-REPORT-DD-V4-EB-1875650

What brands need to know about Gen Z spending habits

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Changes at the last mile would be welcomed by Gen Z

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