Explore our Gen Z research
Align your brand with the preferences, tastes, and values of the most dynamic generation yet.
Read how a global pizza chain saw a 24x return on their advertising spend with UNiDAYS
Discover how Gen Z’s outlook on the future presents both a challenge and an opportunity for brands.
Introducing the newest generation of young consumers. Here’s what makes them tick.
Digital may very well be their first language, but marketers that try to reach Gen Z through digital-only campaigns are missing their target. Find out why.
Think you know what it takes to connect with Gen Z? This quiz will challenge your assumptions.
It’s a match! Learn about the key elements you need to write the love story between Gen Z and your brand.
What do Gen Zs crave when it comes to food? Discover how this notoriously hard-to-reach generation approaches eating.
Read how this popular brand increased revenue and engagement with Gen Z students by over 30 percent.
When previous contests failed to yield results, Mosmann Australia launched a design competition with UNiDAYS to boost entries by 1,000 percent.
This apparel retailer realised the importance of forging a lasting emotional connection with Gen Z students. Here’s the impact it made.
When presented with a challenge of how to reach beyond their core Millennial audience, Nasty Gal created a fashion-wear contest to spark interest.
Generation Z is like no generation that has come before. Get the inside scoop on what they want from your brand.
Learn how Motorola used a multi-channel marketing approach to lift student sales by 44 percent in just one month.
Read how a tech company was able to increase sales amongst notoriously hard-to-reach of consumers - Generation Z.
In a recent survey, we asked Gen Z students about their travel preferences, including where - and why - they like to travel. The results may surprise you.
Gen Zs love to travel - and they have money to spend. Here’s how savvy-marketers can cater to this globe-trotting generation.
The future of travel is in the hands of these experience-hungry consumers. Here’s what travel companies need to know.
When it comes to food, Gen Zs know what they want. This infographic breaks down their preferences.
Physical fitness, nutrition and mental well-being are all interlocking pieces of how students view their health. Learn how your brand can tap into this health-conscious lifestyle.
Are you speaking the right language to reach Gen Z? Find out by taking this short quiz.
You have eight seconds to capture the attention of Gen Z. Here are seven things restaurants can do to win their hearts and stomachs.
Learn how a leading fast casual franchise increased awareness of its all-day breakfast offering with Gen Z and drove incremental covers at over 75 of its locations.
When Chipotle wanted to increase their Gen Z customer base, they turned to UNiDAYS. Here’s how they were able to gain 32 percent net new customers in one day.
When it comes to money, Gen Zs and Millennials are very different. Learn how they save it, invest it—and how they spend it