UNiDAYS Research and Insights is a Gen Z-focused brand and market research consultancy, backed by the UNiDAYS Student Affinity Network. Our deep knowledge of students allows us to provide those “light bulb” moments -- the kind of insights that inform the most innovative and iconic campaigns.
You won’t be on your own. Our strategists are with you every step of the way to ensure that you walk away with the insights you need.
Build brand affinity and loyalty that can ultimately influence student purchasing decisions
Put insights into immediate action by testing Gen Z content and messaging concepts on our mobile app
More than any other generation, Zs face a future that stands to be impacted by complex global issues. For brands, tapping into their hopes and fears presents a challenge—and an opportunity.
Digital may very well be their first language, no matter where they live. Yet marketers that try to reach Zers through digital-only campaigns are missing their target. These survey findings turn five assumptions about Gen Z upside-down.View our work →
Gen Z sees physical fitness, healthy eating and mental well-being as interlocking pieces in the greater holistic view of their lives. This report offers health and fitness marketers tips on how to win over this generation.View our work →
Gen Z might be the youngest consumer generation, but they’re already having a major impact on the global travel market. This report explores Gen Z's travel preferences and how the travel industry can capitalize on them.View our work →