More than any other generation, students nowadays face a future that stands to be impacted by complex global issues. For brands, tapping into their hopes and fears presents both a challenge and an opportunity.
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Meet today's students—the generation of "digital natives". Digital is their first language, no matter where they live. Yet, marketers should be wary of trying to reach them through digital-only campaigns. Our survey findings turn five assumptions about Gen Z's tech use upside down.
Gen Z might be the youngest consumer generation out there, but they're already having a major impact on the global travel market. This report explores Gen Z's travel preferences and how the travel industry can capitalize on them.
This generation sees physical fitness, healthy eating and mental well-being as interlocking pieces in the greater holistic view of their lives. This report offers health and fitness marketers tips on how to win over this generation.
This generation are pragmatic spenders and prolific savers, which means they can be a tough cohort to gain ground with. Luckily, with the right strategies in place, financial institutions can do just that. Read our new global report to learn how to win Gen Z’s business.
Who is Gen Z, and what do they want from brands? If you think this generation is just like Millennials, think again. Get to know this generation of students/consumers, and how your brand can adapt to their wants and needs.
