--- title: UNiDAYS Research and Insights description: UNiDAYS Research and Insights is a Gen Z-focused brand and market research consultancy, backed by the UNiDAYS Student Affinity Network. Our deep knowledge of students allows us to provide those “light bulb” moments -- the kind of insights that inform the most innovative and iconic campaigns. --- [![UNiDAYS](https://corporate.myunidays.com/hubfs/UniDAYS_Logo.svg) ![UNiDAYS](https://corporate.myunidays.com/hubfs/unidays-logo-white.svg) Organizations ](https://corporate.myunidays.com/) ** ** [![UNiDAYS](https://corporate.myunidays.com/hubfs/UniDAYS_Logo.svg) ![UNiDAYS](https://corporate.myunidays.com/hubfs/unidays-logo-white.svg) Organizations ](https://corporate.myunidays.com/) ** ** [![UNiDAYS](https://corporate.myunidays.com/hubfs/UniDAYS_Logo.svg) ![UNiDAYS](https://corporate.myunidays.com/hubfs/unidays-logo-white.svg) Organizations ](https://corporate.myunidays.com/) ** ** ![Main Banner](https://corporate.myunidays.com/hs-fs/hubfs/1%20-%20corporate-site-new-2020/contact-us-banner-2x.jpg?width=4000&name=contact-us-banner-2x.jpg "Main Banner") # Student Research and Insights ## Get the insight you need from over 13 million students globally to make better decisions, faster. [![Get Started](https://no-cache.hubspot.com/cta/default/4000540/20b7fbb3-11e6-4a68-b27c-72178dbf8f9a.png)](https://cta-redirect.hubspot.com/cta/redirect/4000540/20b7fbb3-11e6-4a68-b27c-72178dbf8f9a) Leveraging proprietary data from over 10 million verified students, UNiDAYS Research and Insights is a student focused brand and market research consultancy. Our deep knowledge of students can provide the insights you need to inform the most innovative and iconic campaigns and help you better attract and engage students. ![](https://corporate.myunidays.com/hubfs/corporate-site-EMEA-2019/images/research%20and%20insights.svg) ### Insights We Offer ** #### Surveys At-scale, quantitative student insights that are delivered quickly and tailored to your exact needs. [How it works →](https://corporate.myunidays.com/hubfs/content-infographics/UNiDAYS-Surveys-How-it-Works.pdf?hsLang=en-au) ** #### Focus Groups Rich, qualitative detail on what students think, want and need, moderated in person or virtually. [How it works →](https://corporate.myunidays.com/hubfs/content-infographics/UNiDAYS-Focus-Groups-How-it-Works.pdf?hsLang=en-au) ** #### Custom Solutions The right mix of market research, strategy and execution to help you deliver groundbreaking marketing. [Find out more →](https://corporate.myunidays.com/en-au/contact-us?hsLang=en-au) ### Our Latest Research Reports ![Gen Z: Preparing to Face the Future](https://corporate.myunidays.com/hubfs/corporate-site-new-2019/new-corp-site-resources%20pages/future-paper-resources-center.jpg) #### Gen Z and the Future More than any other generation, students nowadays face a future that stands to be impacted by complex global issues. For brands, tapping into their hopes and fears presents both a challenge and an opportunity.  [Get the report →](https://p.corporate.myunidays.com/download-gen-z-preparing-to-face-the-future-report?hsLang=en-au) ![Gen Z: Decoding the Digital Generation](https://corporate.myunidays.com/hubfs/corporate-site-new-2019/new%20corp%20site-resources%20pages/new%20corp%20site%20-%20resources%20-%20tech%20report.jpg) #### Gen Z and Technology Meet today's students—the generation of "digital natives". Digital is their first language, no matter where they live. Yet, marketers should be wary of trying to reach them through digital-only campaigns. Our survey findings turn five assumptions about Gen Z's tech use upside down. [Get the report →](https://p.corporate.myunidays.com/get-gen-z-decoding-the-digital-generation?hsLang=en-au) ![Meet Gen Z: The Traveling Generation](https://corporate.myunidays.com/hubfs/Resources%20Page%20Images/Resolution%20144/thumb_0012_12.jpg) #### Gen Z and Travel Gen Z might be the youngest consumer generation out there, but they're already having a major impact on the global travel market. This report explores Gen Z's travel preferences and how the travel industry can capitalize on them.  [Get the report →](https://p.corporate.myunidays.com/meet-gen-z-the-traveling-generation?hsLang=en-au) ![Z: A Generation Redefining Health and Wellness](https://corporate.myunidays.com/hubfs/corporate-site-new-2019/new%20corp%20site-resources%20pages/new%20corp%20site%20-%20resources%20-%20health%20report.jpg) #### Gen Z and Health This generation sees physical fitness, healthy eating and mental well-being as interlocking pieces in the greater holistic view of their lives. This report offers health and fitness marketers tips on how to win over this generation.  [Get the report →](https://p.corporate.myunidays.com/z-a-generation-redefining-health-and-wellness?hsLang=en-au) ![Gen Z and Money: What You Need to Know](https://corporate.myunidays.com/hubfs/corporate-site-new-2019/new%20corp%20site-resources%20pages/new%20corp%20site%20-%20resources%20-%20finance%20report.jpg) #### Gen Z and Money This generation are pragmatic spenders and prolific savers, which means they can be a tough cohort to gain ground with. Luckily, with the right strategies in place, financial institutions can do just that. Read our new global report to learn how to win Gen Z’s business. [Get the report →](https://p.corporate.myunidays.com/en-gb/genzandmoney?hsLang=en-au) ![UNiDAYS: Who is Gen Z?](https://corporate.myunidays.com/hubfs/corporate-site-new-2019/new-corp-site-resources%20pages/new%20corp%20site%20-%20resources%20-%20who%20is%20gen%20z%20-%202.jpg) #### Who is Gen Z?  Who is Gen Z, and what do they want from brands? If you think this generation is just like Millennials, think again. Get to know this generation of students/consumers, and how your brand can adapt to their wants and needs.  [Get the report →](https://p.corporate.myunidays.com/learn-gen-z?hsLang=en-au) ### Get the insights you need to grow your audience. [![Get Started](https://no-cache.hubspot.com/cta/default/4000540/20b7fbb3-11e6-4a68-b27c-72178dbf8f9a.png)](https://cta-redirect.hubspot.com/cta/redirect/4000540/20b7fbb3-11e6-4a68-b27c-72178dbf8f9a) - [**](https://www.facebook.com/genzinsights/) - [**](https://twitter.com/genzinsights) - [**](https://www.linkedin.com/showcase/gen-z-insights/) Copyright © UNiDAYS. All rights reserved. Copyright © UNiDAYS. All rights reserved.