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Student Research and Insights

Get the insight you need from over 13 million students globally to make better decisions, faster.

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Leveraging proprietary data from over 10 million verified students, UNiDAYS Research and Insights is a student focused brand and market research consultancy. Our deep knowledge of students can provide the insights you need to inform the most innovative and iconic campaigns and help you better attract and engage students.

Insights We Offer


At-scale, quantitative student insights that are delivered quickly and tailored to your exact needs.

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Focus Groups

Rich, qualitative detail on what students think, want and need, moderated in person or virtually.

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Custom Solutions

The right mix of market research, strategy and execution to help you deliver groundbreaking marketing.

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Our Latest Research Reports

Gen Z: Preparing to Face the Future

Gen Z and the Future

More than any other generation, students nowadays face a future that stands to be impacted by complex global issues. For brands, tapping into their hopes and fears presents both a challenge and an opportunity. 

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Gen Z: Decoding the Digital Generation

Gen Z and Technology

Meet today's students—the generation of "digital natives". Digital is their first language, no matter where they live. Yet, marketers should be wary of trying to reach them through digital-only campaigns. Our survey findings turn five assumptions about Gen Z's tech use upside down.

Meet Gen Z: The Traveling Generation

Gen Z and Travel

Gen Z might be the youngest consumer generation out there, but they're already having a major impact on the global travel market. This report explores Gen Z's travel preferences and how the travel industry can capitalize on them. 

Z: A Generation Redefining Health and Wellness

Gen Z and Health

This generation sees physical fitness, healthy eating and mental well-being as interlocking pieces in the greater holistic view of their lives. This report offers health and fitness marketers tips on how to win over this generation. 

Gen Z and Money: What You Need to Know

Gen Z and Money

This generation are pragmatic spenders and prolific savers, which means they can be a tough cohort to gain ground with. Luckily, with the right strategies in place, financial institutions can do just that. Read our new global report to learn how to win Gen Z’s business.

UNiDAYS: Who is Gen Z?

Who is Gen Z? 

Who is Gen Z, and what do they want from brands? If you think this generation is just like Millennials, think again. Get to know this generation of students/consumers, and how your brand can adapt to their wants and needs. 

Get the insights you need to grow your audience.

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