UNiDAYS Research and Insights is a Gen Z-focused brand and market research consultancy, backed by the UNiDAYS Student Affinity Network. Our deep knowledge of students allows us to provide those “light bulb” moments -- the kind of insights that inform the most innovative and iconic campaigns.
You won't be on your own. Our strategists are with you every step of the way to ensure that you walk away with the insights you need.
Your results can be benchmarked or supplemented with global Gen Z trend data that you'll only get from UNiDAYS.
Put insights into immediate action by testing concepts and running campaigns across our desktop and mobile student platforms.
Digital may very well be their first language, no matter where they live. Yet marketers that try to reach Zers through digital-only campaigns are missing their target. These survey findings turn 5 assumptions about Gen Z upside-down.View our work →
Gen Z might be the youngest consumer generation, but they’re already having a major impact on the global economy, especially when it comes to travel. This report explores Gen Z's travel preferences and how the travel industry can capitalise on them.View our work →
In our latest study, UNiDAYS finds that Gen Z sees physical fitness, healthy eating and mental well-being as interlocking pieces in the greater holistic view of their lives. This report offers health and fitness marketers tips on how to win over this influential generation.View our work →