GoPro frees people to celebrate the moment, inspiring others to do the same. GoPro cameras, apps, and accessories help you capture and share your life in creative new ways.
GoPro's existing partnership with UNiDAYS had delivered 10 months of strong performance, successfully driving sales with college students. GoPro was happy with the revenue generated by the partnership, but their brand team also wanted to forge more meaningful connections with Gen Z college students that extend beyond the sale.
GoPro partnered with UNiDAYS to create a student-only sweepstakes, allowing UNiDAYS members in the U.S. a chance to win an all-inclusive trip for two to the GoPro Mountain Games in Vail, Colorado. As such, UNiDAYS delivered:
In a short time, the campaign increased awareness and engagement with GoPro's Mountain Games and inspired students to look at GoPro through a new lens. By partnering with UNiDAYS to bring the brand's deep roots within the creative community of sports, art and music to life, the program was able to deliver: