UNiDAYS Launchpad

Brands and Social Good

UNiDAYS connects brands and students through the causes you both care about.

Launchpad by UNiDAYS 

A brand is a powerful thing. Your brand is in a unique position to not only influence consumer perceptions, but also drive social change. And Gen Z students expect you to use this power for good.

Our students are passionate about change, and they’re passionate about brands that give back. UNiDAYS connects brands and students through the causes you both care about.

UNiDAYS Launchpad

What is Launchpad?

UNiDAYS Launchpad is a collaborative marketing program that empowers your brand to co-create with Gen Z for social good.  We help you envision custom marketing initiatives that are designed to create meaningful student interactions through causes that reflect your brand identity and values.

Bring your cause to students

Have an amazing cause you’d like students to know about? We can help you gain traction with Gen Z students.

Make students your cause

Don’t have a cause? We can help you build a new program that provides enrichment opportunities for Gen Z students.

How UNiDAYS Launchpad works


We meet with you to understand your business goals and current cause marketing programs, as well as identify KPIs for the project.


We develop a completely tailor-made program that provides students with opportunities to support your cause or co-create with your brand.

Custom content

We create the marketing materials needed to get the word out to UNiDAYS' audience of 10 million+ Gen Z students around the world.


We help you generate submissions by promoting the competition on UNiDAYS owned channels, including web, email and social media.


We assemble a panel of judges from both UNiDAYS and your brand to help you choose a winner -- then we make the winner feel like star.


We report on key success metrics, tying program performance back to your business goals and identifying key, go-forward insights.

Explore past Launchpad initiatives

Benefits of Launchpad


Build awareness

Increase brand awareness and relevance with Gen Z via meaningful interactions with students who care about your cause.


Earn Gen Z's loyalty

Builds brand affinity and loyalty that can ultimately influence Gen Z purchasing decisions -- now and in the future.


Save your sanity

Package your student marketing and corporate social responsibility initiatives in a way that's impactful yet easy to execute.

Success Stories

Ethical Apparel Case Study Image

Ethical Apparel

UNiDAYS helps a retail brand known for its sustainable sourcing practices create a CSR-focused campaign to drive brand favourability and engagement with Gen Z. 

View our work →
Mossman Case Study Image

Mosmann Australia

A swimwear brand from Down Under teams with UNiDAYS to increase brand awareness and create student-designed fashion that Gen Z will love.

View our work →

Talk to a Gen Z expert

Meet with our Gen Z experts to get ideas on how to connect with students through causes your brand cares about.