Students are travelling often, planning ahead and prioritising experiences that matter to them. But trust and value still shape their booking behaviours–and the brands they return to.
Introducing the UNiDAYS 2026 Travel Report, packed with actionable Gen Z insights to help your brand seize these opportunities. From booking factors and loyalty drivers to the importance of value-led offers and more, this is your guide to how students really make travel decisions.
Download the report now to understand how Gen Z travels and how you can win their loyalty.
