"With a maturing audience and the desire to boost DTC sales, Samsung UK knew it had to up its game when it came to connecting with Gen Z. As a go-to platform amongst students globally, we knew we could place our trust in UNiDAYS to get the job done—to bring Samsung UK to a whole new student audience, boost our customer base lifetime value and raise our brand awareness amongst this valuable demographic. We look forward to continuing to grow with UNiDAYS in the future."
— MICHAEL DUREY
Head of Marketing, Samsung UK
