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Mosmann Australia boosts student design contest entries 1000% with UNiDAYS

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About Mosmann Australia

Mosmann Australia  was born in 2009 in Mosman - the exclusive harborside suburb on the lower North Shore of Sydney. With its palm-fringed beaches, turquoise sea and idyllic holiday lifestyle, Mosman is the gateway to Sydney's famous Northern Beaches - home to  some of Australia's top surfing hotspots. Reflective of its premium brand, Mosmann inspires us to continue its creation of stylish, quality underwear for those who covet their own little piece of our quintessential Australian lifestyle.

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The Challenge

Mosmann Australia wanted to increase brand affinity, awareness and engagement with Gen Z university students in Australia. When a previous contest failed to generate enough submissions, the international swimwear brand turned to UNiDAYS to launch their next design competition.

The Goal

  • Increase entries by 500%
  • Verify active university student submissions
  •  Secure brand-right influencers to promote the contest
  • Increase traffic to e-commerce site

The Solution

To attract Gen Z participation and generate brand excitement, Mosmann Australia partnered with the UNiDAYS Launchpad team, leveraging the following:

  • UNiDAYS’ Student Verification guaranteed the contest reached its intended Gen Z university student  audience.
  • Custom Content featured a splash page, a custom tile on site and app, emails, social media posts, and blog content.
  • Advertising Solutions: The contest was promoted across all UNiDAYS channels (email, social, app, and site).

The Results

As a result of UNiDAYS’ extensive promotion efforts, Mosmann Australia received:

  • 1000% increase in contest entries
  • Increased brand engagement with Gen Z
  • Uplift in traffic to Mosmann Australia’s website
  • 7,300+ views of the Facebook contest video in three weeks
  • 6,000+ Instagram likes from two influencers recruited by UNiDAYS

The winner had her print design created and sold as part of the Mosmann Australia SS18 collection, plus a set to keep and $250 to spend with Mosmann Australia online.

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