GoPro partners with UNiDAYS to inspire Gen Z college students 

Students look at GoPro through a new lens of sports, art and creativity.

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GoPro frees people to celebrate the moment, inspiring others to do the same. GoPro cameras, apps, and accessories help you capture and share your life in creative new ways.
UNiDAYS x GoPro - winners

GoPro student sweepstakes winners
Photo credit: M. Squared Eye

The Challenge

GoPro's existing partnership with UNiDAYS had delivered 10 months of strong performance, successfully driving sales with college students. GoPro was happy with the revenue generated by the partnership, but their brand team also wanted to forge more meaningful connections with Gen Z college students that extend beyond the sale.

The Goal

  • Form a genuine emotional connection with Gen Z college students—in line with GoPro's brand ethos
  • Establish GoPro in the minds of young people as a brand that embodies creativity and self-expression
  • Activate Gen Z college students via the brand's marquee experience at the GoPro Mountain Games in Vail, Colorado

The Solution

GoPro partnered with UNiDAYS to create a student-only sweepstakes, allowing UNiDAYS members in the U.S. a chance to win an all-inclusive trip for two to the GoPro Mountain Games in Vail, Colorado. As such, UNiDAYS delivered:

  • An end-to-end sweepstakes hosted and promoted on The UNiDAYS Platform 
  • Custom content to drive interest in the sweepstakes across multiple channels (push, email and social)
  • A retargeting promotional plan that offered exclusive student incentives delivered to all sweepstakes entrants via UNiDAYS' private, members-only student network

The Results

In a short time, the campaign increased awareness and engagement with GoPro's Mountain Games and inspired students to look at GoPro through a new lens. By partnering with UNiDAYS to bring the brand's deep roots within the creative community of sports, art and music to life, the program was able to deliver:

  • Over 38,000 unique contest entries, almost half of which were received in the first 24-hours
  • A 5x lift in GoPro's brand engagement via the UNiDAYS app  
  • Over $200,000 in revenue directly attributable to sweepstakes

 

 
unique contest entries
Lift in engagement
in revenue

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