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title: UNiDAYS | Ethical Apparel Case Study
---

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![Social good and Gen Z.jpg](https://corporate.myunidays.com/hs-fs/hubfs/Social%20good%20and%20Gen%20Z.jpg?width=600&name=Social%20good%20and%20Gen%20Z.jpg "Social good and Gen Z.jpg")

# How UNiDAYS helped a retail brand drive brand favourability and engagement with Gen Z

 

[![Download PDF Version](https://no-cache.hubspot.com/cta/default/4000540/dd524455-bdd5-440f-a875-080ad6b431b3.png)](https://cta-redirect.hubspot.com/cta/redirect/4000540/dd524455-bdd5-440f-a875-080ad6b431b3)

### About the Apparel Retailer

An apparel retailer known for its sustainable sourcing practices was looking for ways to increase positive brand perceptions with Gen Z. The retailer had been a long-standing partner of UNiDAYS, the world’s leading Student Affinity Network, but had been focused on offering student incentives to college students in North America.

![Social good and Gen Z.jpg](https://corporate.myunidays.com/hs-fs/hubfs/Social%20good%20and%20Gen%20Z.jpg?width=600&name=Social%20good%20and%20Gen%20Z.jpg "Social good and Gen Z.jpg")

### The Challenge

 They recognized that engaging Gen Z college students with more than purchase promotions was critical to forging a lasting emotional connection. Plus, they wanted help marrying brand and commerce.

### The Goals

- Effectively marry brand and commerce
- Create an emotional connection with Gen Z college students
- Amplify the brand's corporate social responsibility initiatives

### The Solution

A UNiDAYS student strategist recommended UNiDAYS Launchpad, a collaborative marketing program that gives brands the power to co-create with Gen Z for social good. The program provided an opportunity to engage Gen Z students with a memorable branded experience, and it allowed the retailer to tell their brand story on the platform where they were already reaching students daily.

- **[Student Verification](https://corporate.myunidays.com/en-gb/student-verification?hsLang=en-gb):** UNiDAYS’ Student Verification technology guaranteed the contest reached its intended Gen Z university student audience.
- **[CSR](https://corporate.myunidays.com/en-gb/advertising-solutions-content-csr?hsLang=en-gb): **UNiDAYS’ Corporate Social Responsibility team created a contest on the UNiDAYS platform, partnering with a nonprofit whose mission is to build schools for underserved communities across the globe. The team invited student volunteers to submit their own user-generated video contest entries, outlining the reasons why the brand should give them an all-expense-paid trip to Guatemala to help build a new school. 
- **[Custom Content](https://corporate.myunidays.com/en-gb/advertising-solutions-content-csr?hsLang=en-gb): **UNiSTUDIO developed a co-branded landing page, image tiles, blog content and a promotional video explaining the contest. The contest was also promoted via UNiDAYS-owned channels, including web, email, app, newsletter and social media.
- **[Advertising Solutions](https://corporate.myunidays.com/en-gb/advertising-solutions-content-csr?hsLang=en-gb):** The contest was promoted across all UNiDAYS channels (email, social, app, and site).

### The Results

As a result of UNiDAYS’ extensive promotion efforts, the brand received:

- Over 100 student video entries
- Over 15K video views
- Amplified the retail brand’s CSR initiatives alongside their e-commerce incentives—all on one Gen Z-focused platform.

The winners received a six day, all-expense-paid trip to Guatemala that changed their lives and transformed a small corner of the world for the better.

![art-art-materials-arts-and-crafts-326612](https://corporate.myunidays.com/hs-fs/hubfs/art-art-materials-arts-and-crafts-326612.jpg?width=2901&name=art-art-materials-arts-and-crafts-326612.jpg)

student video entries

Video views in 4 weeks

increase in site traffic

### Talk to a Gen Z Expert

[![Let's Chat](https://no-cache.hubspot.com/cta/default/4000540/4297c734-cc63-459c-9588-cd3fc250c861.png)](https://corporate.myunidays.com/contact?hsLang=en-gb)

- [**](https://www.facebook.com/genzinsights/)
- [**](https://twitter.com/genzinsights)
- [**](https://www.linkedin.com/showcase/gen-z-insights/)

Copyright © UNiDAYS. All rights reserved.

Copyright © UNiDAYS. All rights reserved.