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The UNiDAYS Platform

Build an engaged community of students to increase brand affinity and cultivate long-term loyalty

Using brand storytelling to engage Gen Z 

Gen Z cares about your story. The way you communicate your purpose—from social good and sustainability to career opportunities and your impact on the future—all influence how Zs relate to your brand.

Because it’s not just about your story. To drive brand affinity and purchasing intent, your organization must work together to show this generation how your brand fits within their story.

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Reach Gen Z with UNiDAYS

The UNiDAYS platform is a closed-network community that connects brands with a verified global audience of Gen Z students.

4M

verified student members in the U.S.

10M

verified student members worldwide

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How the UNiDAYS app works

Our app is designed to help you build an engaged community of Gen Z students that share your brand values, so you can foster deeper relationships that lead to innovation and growth. 

Build your community

First, create your community page. This is the epicenter from which you identify and engage your biggest fans.

Tell your story

Next, grow your reach by sharing meaningful content, opportunities and incentives with Gen Z students.

Earn their loyalty

The result? Inspire Gen Zs by fostering a shared sense of purpose, resulting in trust and affinity for your brand.

Connect with Gen Zs on what they care about

student lifestyle

Student lifestyle

Share your thoughts on relationships, health, finances or other aspects of student life that Zs can relate to.

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Product-focused

Provide tips on using your product, gain insights using polls or show Gen Z your sustainable/eco-friendly side.

Social Good

Social good

Let Gen Z students know about corporate social responsibility or sustainability initiatives that they can get involved in.

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Career opportunities

Provide advice for students on careers, internships, scholarships or other learning and development opportunities.

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Cultural moments

Tap into time-bound moments like back-to-school, spring break, holidays and pop culture in order to gain mindshare with Zs.

What makes UNiDAYS unique

We’re more than a content platform.

While other content platforms are designed for entertainment, students come to UNiDAYS seeking interactions with brands. Engage them where they want to connect with you, instead of interrupting them with ads.

We’re more than a shopping app.

Other platforms rely heavily on mass-discounting to meet revenue goals. Our platform lets you provide exclusive student offers and opportunities so you can build affinity with this high-CLV audience—without diluting your brand value.

We’re a Student Affinity Network.

The UNiDAYS platform is a closed-network community that connects Gen Z students and brands through shared opportunties. Our platform lets you reach and engage them about what matters most to them—and to your organization.

Grow brand awareness

Connect with this hard-to-engage consumer group on a platform where students purposefully seek engagement with their favorite brands.

Build lifetime affinity

Turn the online shopping experience into a daily destination by integrating content with unique opportunities, incentives and giveaways, so your most loyal customers keep coming back.

Let’s do this.

There’s no fee to get on the platform. Start building affinity with Gen Z students faster than you can say "that’s lit."

More resources

unidays platform - tech report

Report: Decoding Gen Z's digital habits

Gen Zs were born with smarphones in their hands, but digital marketing may not be all it takes to connect with this generation. 

Download Report →
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Quiz: How well do you know Gen Z?

How long is their attention span? Do they even know what ads are? Take this quiz to test your Gen Z knowledge.

Quiz Me →
unidays platform - gzi blog

Gen Z Insights blog

Build a successful Gen Z marketing strategy with our latest insights on how to engage and inspire this group of young consumers.

View blog →