Explore our Gen Z research
Align your brand with the preferences, tastes, and values of the most dynamic generation yet.
How a UNiDAYS Launchpad fashion-design contest helped Nasty Gal find its Gen Z voice.
Discover how Gen Z's outlook on the future presents both a challenge and an opportunity for brands.
When it comes to marketing, Gen Zs and Millennials are not created equal. Here’s what it means for your brand.
Introducing the newest generation of young consumers. Here’s what makes them tick.
Digital may very well be their first language, but marketers that try to reach Gen Z through digital-only campaigns are missing their target. Find out why.
Think you know what it takes to connect with Gen Zs? This quiz will challenge your assumptions.
It’s a match! Learn about the key elements you need to write the love story between Gen Z and your brand.
What do Gen Zs crave when it comes to food? Discover how this notoriously hard-to-reach generation approaches eating.
Read how this popular brand increased revenue and engagement with Gen Z by over 30 percent.
When previous contests failed to yield results, Mosmann Australia launched a design competition with UNiDAYS to boost entries by 1,000 percent.
Generation Z is like no generation that has come before. Get the inside scoop on what they want from your brand.
Learn how Motorola used a multi-channel marketing approach to lift Gen Z sales by 44 percent in just one month.
Read how a tech company was able to increase sales amongst the most notoriously hard-to-reach generation of consumers—Generation Z.
In a recent survey, we asked students about their travel preferences, including where—and why—they like to travel. The results may surprise you.
Gen Zers love to travel—and they have money to spend. Here’s how savvy-marketers can cater to this globe-trotting generation.
The future of travel is in the hands of these experience-hungry consumers. Here’s what travel companies need to know.
When it comes to food, Gen Z wants great-tasting meals that are “good for you.”. This infographic breaks down their preferences.
Are you speaking the right language to reach Gen Z? Find out by taking this short quiz.
You have eight seconds to capture the attention of Gen Zs. Here are seven things restaurants can do to win their hearts—and stomachs.
When Chipotle wanted to increase their Gen Z customer base, they turned to UNiDAYS. Here’s how they were able to gain 32 percent net new customers in one day.
When it comes to money, Gen Zs and Millennials are very different. Learn how they save it, invest it—and how they spend it.
This apparel retailer realized the importance of forging a lasting emotional connection with Gen Z. Here’s the impact it made.
Physical fitness, nutrition and mental well-being are all interlocking pieces of how Gen Z views their health. Learn how your brand can tap into this health-conscious lifestyle.