Resources

Explore our Gen Z research 

Featured Resource

GoPro partners with UNiDAYS to inspire Gen Z college students

Learn How They Did It

 

GoPro Mountain Games-6
CASE STUDY

Students look at GoPro through a new lens of sports, art and creativity.

unidays x nasty gal - launchpad - case study

CASE STUDY

Refashioning Nasty Gal for a Gen Z audience

How a UNiDAYS Launchpad fashion-design contest helped Nasty Gal find its Gen Z voice.

Gen Z: Preparing to Face the Future

REPORT

Gen Z and the future

Discover how Gen Z's outlook on the future presents both a challenge and an opportunity for brands.

5 Signs Webinar Resources Page
WEBCAST

5 Signs your brand is treating Gen Z like Millennials

When it comes to marketing, Gen Zs and Millennials are not created equal. Here’s what it means for your brand.

UNiDAYS: Who is Gen Z?
VIDEO

Who Is Gen Z?

Introducing the newest generation of young consumers. Here’s what makes them tick.

UNiDAYS - Tech Report -
REPORT

Gen Z: Decoding the Digital Generation

Digital may very well be their first language, but marketers that try to reach Gen Z through digital-only campaigns are missing their target. Find out why.

UNiDAYS - How well do you know Gen Z?
ASSESSMENT

How well do you know Gen Z?

Think you know what it takes to connect with Gen Zs? This quiz will challenge your assumptions.

UNiDAYS - Gen Z loves brand
INFOGRAPHIC

What makes Gen Z fall in love with a brand?

 It’s a match! Learn about the key elements you need to write the love story between Gen Z and your brand.

UNiDAYS - Restaurants need to know
REPORT

What Restaurants Need to Know

What do Gen Zs crave when it comes to food? Discover how this notoriously hard-to-reach generation approaches eating.

UNiDAYS Nasty Gal
CASE STUDY

Nasty Gal Increases Revenue and Engagement

Read how this popular brand increased revenue and engagement with Gen Z by over 30 percent.

UNiDAYS - Mossman Case Study
CASE STUDY

Mosmann Australia uplifts in site traffic

When previous contests failed to yield results, Mosmann Australia launched a design competition with UNiDAYS to boost entries by 1,000 percent.

UNiDAYs - Who is Gen Z?
REPORT

Who is Gen Z? And What Do They Want?

Generation Z is like no generation that has come before. Get the inside scoop on what they want from your brand.

UNiDAYS x Motorola
CASE STUDY

Motorola sees increase in Gen Z sales

Learn how Motorola used a multi-channel marketing approach to lift Gen Z sales by 44 percent in just one month. 

UNiDAYS - Tech cast study
CASE STUDY

Tech company sees 26% lift in Gen Z sales

Read how a tech company was able to increase sales amongst the most notoriously hard-to-reach generation of consumers—Generation Z.

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INFOGRAPHIC

Meet Gen Z: The Traveling Generation

In a recent survey, we asked students about their travel preferences, including where—and why—they like to travel. The results may surprise you.

UNiDAYS - Travel report
REPORT

Meet Gen Z: The Traveling Generation

Gen Zers love to travel—and they have money to spend. Here’s how savvy-marketers can cater to this globe-trotting generation.

Gen Z Travel Podcast
PODCAST

Gen Z and Travel

The future of travel is in the hands of these experience-hungry  consumers. Here’s what travel companies need to know. 

Gen Z is Hungry for Healthy
INFOGRAPHIC

Gen Z is hungry for healthy

When it comes to food, Gen Z wants great-tasting meals that are “good for you.”. This infographic breaks down their preferences.

UNiDAYS - woke or extra?
ASSESSMENT

Is your brand woke or extra?

Are you speaking the right language to reach Gen Z? Find out by taking this short quiz.

UNiDAYS - Gen Z to table
WEBCAST

How to get Gen Z to the table?

You have eight seconds to capture the attention of Gen Zs. Here are seven things restaurants can do to win their hearts—and stomachs.

CASE STUDY

Chipotle

When Chipotle wanted to increase their Gen Z customer base, they turned to UNiDAYS. Here’s how they were  able to gain 32 percent net new customers in one day.

UNiDAYS - Gen Z and Money
REPORT

Zs and Money: What you need to know

When it comes to money, Gen Zs and Millennials are very different. Learn how they save it, invest it—and how they spend it. 

UNiDAYS - Ethical Case Study
CASE STUDY

Ethical Apparel

This apparel retailer realized the importance of forging a lasting emotional connection with Gen Z. Here’s the impact it made.

UNiDAYS Gen Z and health
REPORT

Z: A generation redefining health and wellness

Physical fitness, nutrition and mental well-being are all interlocking pieces of how Gen Z views their health. Learn how your brand can tap into this health-conscious lifestyle.

Get in touch with a Gen Z student expert