Nasty Gal started in a tiny San Francisco apartment stacked with killer vintage, a single laptop and an eBay account. Ten years later, they've outgrown that apartment, moved to LA, and today they're bigger and better than ever. They now carry new clothing, shoes and accessories under their own label–all for gals who know how to own it and have the confidence to simply be themselves.
A popular American retailer, Nasty Gal, found the perfect partner in UNiDAYS. They aimed to increase brand affinity and purchase intent with Gen Z college students in the US.
After researching its consumer database, the retailer realized they needed to focus more on reaching an influential Gen Z audience and sought a partner who could create an always-on marketing strategy to drive brand affinity and desirability with students.
Nasty Gal partnered with UNiDAYS to create a scalable, customized and highly effective Gen Z marketing strategy. The retailer was able to leverage the following tactics:
After just four months of working with UNiDAYS, Nasty Gal significantly expanded its Gen Z customer base, increased revenue by 37% and drove 31% uplift in brand engagement with Gen Z college students.