Nasty Gal has always been ahead of its time in championing women’s entrepreneurship. So when presented with a challenge of how to reach beyond their core Millennial audience, they leveraged their ongoing partnership with UNiDAYS to create a fashion-wear contest that would spark the interest — and launch the careers — of aspiring Gen Z fashion designers the world over.
— Veronica Di Gesu
Digital Marketing Manager, Nasty Gal
The Launchpad team hosted a tee shirt design contest for students on the UNiDAYS platform. The winner received a paid trip to Nasty Gal HQ and had her design printed and sold online. Several runner-up contestant designs were printed and sold on Nasty Gal as well.
UNiDAYS leveraged its in-house creative studio to develop:
To promote the contest, UNiDAYS activated an array of different channels, including web, email, app, newsletter and social media.
UNiDAYS student verification technology also quickly mapped out a global audience of college students eligible for the contest.
Within the span of a sales quarter, the program saw massive student engagement—and generated even more prize-winning designs than Nasty Gal had anticipated. Learn more about the six finalist designs (pictured below), and meet the grand prize recipient who won a trip to Nasty Gal's Manchester headquarters.
Nasty Gal featured the winning designs on its website, giving these six young designers a jumpstart in their careers. Soon after launching, the "in the nude" tee shirt sold out.
See the designs live on Nasty Gal's website.