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Motorola sees 44% lift in Gen Z sales in just one month 

 

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About Motorola

Motorola created the mobile communications industry. They invented most of the protocols and technologies that make mobile communications possible, including the first mobile phone, the first base station, and most everything in between.

Today, they are combining that pioneering spirit with a renewed commitment to consumers. That’s why their phones run on Android, the world's most popular operating system. Android brings the openness that shaped the Internet to the mobile world. That’s also why they are dedicated to bringing consumers around the world great value through devices that don’t compromise on quality, experiences or style.

UNiDAYS x Morotola Case Study

The Challenge

Motorola Mobility, a leading producer of smartphones and accessories, sought to increase its mobile market share with digitally savvy Gen Z college and university students in the US. Recognizing that Gen Zers present a huge opportunity for both immediate revenue and long-term brand growth, the company sought to drive awareness and purchase intent for its most innovative products and accessories.

The Goal

  • Build brand affinity through Gen Z college students
  • Increase traffic to e-commerce site
  • Increase sales by 30%

The Solution

Motorola partnered with UNiDAYS to create a customized Gen Z marketing strategy by:

  • Leveraging UNiDAYS' Student Verification to create a Gen Z student segmentation strategy.
  • Launching a Student Incentive Program delivered via UNiDAYS' private, members-only network. 
  • Determine the right mix of Advertising Solutions to reach Gen Z using UNiDAYS' first party data with personalized localized messaging.

The Results

As a result of UNiDAYS’ extensive promotion efforts, Motorola successfully engaged Gen Z college students across all UNiDAYS’ channels: mobile app, desktop, social, & email. They saw a dramatic 44% lift in sales with Gen Z college and university students in the US, month over month, from May 2018 to June 2018.

Motorola phone
lift in sales
increase in site traffic
Increased awareness

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