An apparel retailer known for its sustainable sourcing practices was looking for ways to increase positive brand perceptions with Gen Z. The retailer had been a long-standing partner of UNiDAYS, the world’s leading Student Affinity Network, but had been focused on offering student incentives to college students in North America.
A UNiDAYS student strategist recommended UNiDAYS Launchpad, a collaborative marketing program that gives brands the power to co-create with Gen Z for social good. The program provided an opportunity to engage Gen Z students with a memorable branded experience, and it allowed the retailer to tell their brand story on the platform where they were already reaching students daily.
As a result of UNiDAYS’ extensive promotion efforts, the brand received:
The winners received a six day, all-expense-paid trip to Guatemala that changed their lives and transformed a small corner of the world for the better.