When Chipotle opened its first restaurant in 1993, the idea was simple: Show that food served fast didn't have to be a “fast-food” experience. Using high-quality raw ingredients, classic cooking techniques, and distinctive interior design, Chipotle brought features from the realm of fine dining to the world of quick-service restaurants. Over 23 years later, their devotion to seeking out the very best ingredients they can—raised with respect for animals, farmers, and the environment—remains at the core of their commitment to Food With Integrity. And as they've grown, their mission has expanded to ensuring that better food is accessible to everyone.
Chipotle wanted to increase their customer base with Gen Z college students throughout Florida—its fourth-largest franchise market in the United States.
Chipotle partnered with UNiDAYS, the world’s leading Student Affinity Network, to create a geo-targeted BOGO promotion aimed at reaching Gen Z college students in Florida. The promotion leveraged the following UNiDAYS solutions: