Brand affinity is powerful. It moves minds, and in turn markets. Even more, it has the power to shape lives.
Brand affinity is at the heart of many of the decisions that influence people’s daily lives and long-term aspirations, from the food they choose to eat each day to the car they work a lifetime to buy. Brand affinity can even dictate the companies people choose to work at.
The AFFDEX analyses student brand affinity and market share across industries, helping organisations understand how they’re performing and the essential ways to win more affinity and market share.
Students are the highest earners of tomorrow. Understand who they are and what they want today.
Connect with the right messaging.
Win affinity by discovering research led messaging that works.
Benchmark your brand.
Benchmark your brand's affinity against hundreds of businesses across industries.
Measure your success.
Analyse and perfect your marketing campaigns by tracking your affinity over time.
The AFFDEX is the world’s largest study of verified students. Each report is informed by more than 17,500 student respondents from a database of over 10 million. Ensuring you receive affinity indexed at epic scale.
The AFFDEX provides Affinity scores on a scale of 0 to 100. These indexable scores make brand comparisons easy within and across industries. Crucially, the scores are based on a custom algorithm that asses awareness, consideration, preference and recommendation variables.