--- title: Grab your roadmap to capture Gen Z travel in Q3 description: grab-your-roadmap-to-capture-gen-z-in-q3 image: https://corporate.myunidays.com/hubfs/B2B-NEWSLETTER-JUN-BLOG-TRAVEL-24.png --- [![unidays-logo-corp-site-2019](https://corporate.myunidays.com/hubfs/2%20-%20branding/unidays-logos/unidays-logo-corp-site-2019.svg "unidays-logo-corp-site-2019")](https://corporate.myunidays.com/) May 10, 2024 # Grab your roadmap to capture Gen Z travel in Q3 [Food, Travel & Leisure](https://corporate.myunidays.com/blog/tag/food-travel-leisure) Author: ![](https://corporate.myunidays.com/hubfs/2%20-%20branding/unidays-logos/image%20-%20green%20unidays%20-%20logo.png) ###### [ UNiDAYS ](https://corporate.myunidays.com/blog/author/unidays) Content: [ Unlock the Gen Z travel opportunity ](https://corporate.myunidays.com/blog/grab-your-roadmap-to-capture-gen-z-travel-in-q3#genztravelopp) [ Students travel differently ](https://corporate.myunidays.com/blog/grab-your-roadmap-to-capture-gen-z-travel-in-q3#studenttraveldiff) [ Travel priorities and inspiration ](https://corporate.myunidays.com/blog/grab-your-roadmap-to-capture-gen-z-travel-in-q3#travelpriorities) [ Connect with Students ](https://corporate.myunidays.com/blog/grab-your-roadmap-to-capture-gen-z-travel-in-q3#ConnectwithStudents) Share this post: - [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://corporate.myunidays.com/blog/grab-your-roadmap-to-capture-gen-z-travel-in-q3) - [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://corporate.myunidays.com/blog/grab-your-roadmap-to-capture-gen-z-travel-in-q3) - [Share on Twitter ](https://twitter.com/intent/tweet?url=https://corporate.myunidays.com/blog/grab-your-roadmap-to-capture-gen-z-travel-in-q3&text=Check%20out%20this%20post%20from%20UNiDAYS&via=UNiDAYS) Author: ![](https://corporate.myunidays.com/hubfs/2%20-%20branding/unidays-logos/image%20-%20green%20unidays%20-%20logo.png) ###### [ UNiDAYS ](https://corporate.myunidays.com/blog/author/unidays) ## Gen Z aren’t the easiest bunch to decipher: their purchasing habits tend to be a little bit different than previous generations and, when it comes to travel, that certainly rings true. How do you reach new heights with this tricky bunch? It starts with showing them you care, so understanding their needs and motivations is crucial. Luckily, if winning with Gen Z is your goal, you’ve reached your dream destination. ## The [UNiDAYS Q3 Student Insight Report ](https://corporate.myunidays.com/q3-2024-travel?__hstc=71487308.623e8907915e6fb70763515078480e8f.1738244134754.1744367478929.1744981659581.11&__hssc=71487308.40.1744981659581&__hsfp=3424558573)contains everything you need on your checklist to earn students’ loyalty. Download the report to find out: - What sets Gen Z travel purchasing apart from other generations - How to tap into their motivations - When they’re planning to book travel plans - How you can make sure they’re thinking of your travel brand first ## And so much more. Ready? Let’s talk about the travel fanatics, what makes Gen Z so unique and how you can become their next favourite brand. [ find out more ](https://corporate.myunidays.com/q3-2024-travel) ## Unlock the Gen Z travel opportunity Throughout the student calendar, there’s not a lot of respite. Gen Z are constantly busy and Q3 is no different: from sun-soaked summer holidays to the return to university, travel is a big deal in this period, so there’s a huge opportunity that brands should be rubbing their hands to get a hold of. Just how significant is this opportunity, we hear you say? - 75% of Gen Z have travel plans, but only 50% have secured their bookings - Students are projected to spend almost £8 billion on travel - Over half of that spend will be on hotels and accommodation alone In other words, there’s a lot of money to be spent, yet plenty of students have yet to secure their bookings. That means brands who step up and incentivise Gen Z to shop with them now could stand to unlock lifetime loyalty from this generation that extends far beyond their university years. Students travel differently Gen Z are fuelled by wanderlust and there’s an understandable reason for that: many students spent their late teens in lockdown, which has spurred them on to grab their chance to get out there and see the world. The summer holiday is the perfect time to do this and over 75% of Gen Z use the long break as an opportunity to head abroad. However, they’re much more likely to be travelling for cultural exploration and visiting family than any other generation. City breaks, beach holidays and visiting friends are also prevalent reasons for travel plans. Gen Z are the most likely generation to have already booked: - Domestic: city break (28%) - Abroad (short-haul): beach holiday (38%) - Abroad (long-haul): visiting family (31%) And they’re most likely to be considering: - Domestic: City break (38%) - Abroad (short-haul): Beach holiday (44%) - Abroad (long-haul): Beach holiday (32%) **Travel Priorities and inspiration ** Price is the number one factor when it comes to making travel bookings and this is true across all generations, although 90% of Gen Z agreed with this, making it very clear they’re looking to find the best deals. Gen Z are naturally more reliant on recommendations from family and friends regarding travel services and destinations as, due to their age, many won’t have been on too many trips. Additionally, they’re the generation most likely to rely on visual social media platforms, like Instagram and TikTok, for travel inspiration. This is a key theme with Gen Z and, at risk of us sounding repetitive, that means targeting their favourite channels with short-form, engaging video content is key to building a positive relationship with students. Gen Z haven’t yet formed brand loyalty in the travel industry, which means your travel brand should be working hard to earn their trust. We know how to reach them and what’s important to them, so offering a compelling student discount is the best place to start on the journey to unlocking students’ lifetime loyalty. **Map out your route to Gen Z success ** Despite their turbulent calendar, a cost of living crisis and growing up during a global pandemic, Gen Z are resilient and are still willing to spend money on the things they deem important. Become a UNiDAYS partner to seize the student opportunity, with a constant stream of actionable insights to set your brand apart from the rest, plus a verified student audience of more than 29 million UNiDAYS members. To learn more about what students are feeling and purchasing in Q3, as well as tech and wellbeing, earning & learning insights,[ grab the Q3 Student Insight Report today.](https://corporate.myunidays.com/q3-2024-travel?__hstc=71487308.623e8907915e6fb70763515078480e8f.1738244134754.1744367478929.1744981659581.11&__hssc=71487308.40.1744981659581&__hsfp=3424558573) [ Connect with Students ](https://corporate.myunidays.com/contact)   Tags: [Food, Travel & Leisure](https://corporate.myunidays.com/tag/food-travel-leisure) ## Read Next: [![](https://corporate.myunidays.com/hs-fs/hubfs/CAREER-IMG-2.png?length=681&name=CAREER-IMG-2.png) 14 January 2026 ### The one-click economy: why milliseconds will lose your youth audience - Fashion - Tech - Beauty - Food, Travel & Leisure - Wellness, Earning & Learning - Verification ](https://corporate.myunidays.com/blog/fast-student-verification) [![](https://corporate.myunidays.com/hs-fs/hubfs/B2B-NEWSLETTER-MAR-IMG-25-1.png?length=681&name=B2B-NEWSLETTER-MAR-IMG-25-1.png) 31 January 2025 ### Smash your Gen Z marketing goals in Q2 2025 - Fashion - Tech - Beauty - Food, Travel & Leisure - Wellness, Earning & Learning ](https://corporate.myunidays.com/blog/student-insight-q2-2025) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "UNiDAYS", "url" : "https://corporate.myunidays.com/blog/author/unidays" }, "dateModified" : "2025-04-18T13:57:37.791Z", "datePublished" : "2024-05-10T12:45:00.000Z", "headline" : "Grab your roadmap to capture Gen Z travel in Q3", "image" : [ "https://corporate.myunidays.com/hubfs/B2B-NEWSLETTER-JUN-BLOG-TRAVEL-24.png" ], "mainEntityOfPage" : { "@id" : "https://corporate.myunidays.com/blog/grab-your-roadmap-to-capture-gen-z-travel-in-q3", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://corporate.myunidays.com/hubfs/images%20-%20unidays%20brand/UNiDAYS%20Logo_BLK.svg" }, "name" : "UNiDAYS" } } ```