Nottingham UK, October 2018
Independent comms agency Eulogy has been appointed by UNiDAYS, the world’s leading student affinity network, to drive new member acquisition and engagement.
UNiDAYS connects brands to more than 10 million Generation Z students worldwide, giving them the power to make long lasting and valuable relationships with this hard to reach audience. Its award-winning marketing platform provides student verification technology and integrated marketing solutions to some of the world's most recognisable brands, including ASOS, Samsung, MAC Cosmetics, and Nike.
By joining the UNiDAYS network student members get exclusive access to discounts, content and valuable experiences helping them to make the most of student life. Whether they access via the website (myunidays.com) or via the app, they can access savings on anything from music, food, beauty, fashion, travel and technology.
Eulogy has been chosen for integrated retainer and project work, covering experiential, digital, media relations and influencer campaigns. The agency will support with brand awareness, engagement and growing the UNiDAYS member base amongst the broad student population from college and 6th form through to university.
Mai Fenton, VP Marketing EMEA at UNiDAYS, said: We’ve worked hard over the last 7 years to bring the most desirable brands and offers to students and provide a platform that both empowers and enhances their students lives. We’re thrilled to work alongside Eulogy to bring UNiDAYS to a broader student audience and share all the exciting work we’ve been doing behind the scenes.
Elisabeth Field, CEO, Eulogy, said: “Generation Z is a tricky audience. It’s one many brands struggle to reach in a meaningful, relevant way, but our experience targeting this demographic with creative, integrated comms programmes – for some of the world’s biggest consumer brands – means we know exactly what it will take to drive sign-ups and member engagement for UNiDAYS.”
Eulogy is a top 20 independent comms agency. Its 53 people are based in Clerkenwell, London, where it delivers intelligent content-led campaigns for clients through media, influencer and stakeholder relations. With teams working across business services, consumer and corporate communications, its clients include American Express, Getty Images, Foundry, Jack Daniel’s, Kantar Worldpanel, Renault and Molson Coors. More information is available at www.eulogy.co.uk.