Gen Z and the pre-loved opportunity.
If you’ve read our Sustainability Report, you’ll know Gen Z enjoys pre-loved fashion for its affordability and environmental benefits.
But does that mean creating a pre-loved offering is worth your time and money? We answer this question in our Pre-loved Fashion Report.
Understand how Gen Z students want to access pre-loved offerings from high street brands. And learn more about why students shop for pre-loved fashion, plus which messages will resonate most. We also explore how retailers can attract Gen Z resellers with tasty buy-back schemes.
Unpack the preloved opportunity and make it work for your brand >>>